I contracted with scrappy startup YouNoodle for a new landing page. The marketing team wanted to focus on the company's global offering to corporations but also keep their startup image.
Step 1 - research product offerings at large enterprise websites with similar structures.
I identified 3 design directions for the brand. First was simple structure with quirky and incongruous objects. Second was modeled after the Wall Street Journal and worked well with their event programs. Third was a simple slide show with 'enter' button and images of competitions from around the world.
Creating one continuous space for the three product offerings more readily conveys the structure of the programs.
Low-fi prototype for the dynamic menu.
