Thrivent Financial Choice Dollars

Background

Thrivent Financial repositioned Loyalty Lab software to reward investors with the ability to donate to charities across the United States.

Site flow

Created map showing user paths from Thrivent site to Loyalty's. Map includes donation and voting sequences.

Test Portals

Thrivent required eight distinct test portals that calculated reward patterns for different users. I worked with deveopers and Thrivent program directors to customize and test the software.

Thrivent Financial Votes

The modal sequence confirms voting events and user's charitable contributions.

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