Redesign of the header eliminated clutter and redundancy, introduced personaliztion and aligned styling with mobile.
Vionicshoes.com mobile updates focused on key elements that would make a significant impact on conversion. A site audit that identified errors in mobile standards lead to changes including accessible UI elements, cleaner navigation, and making it easier to contact customer service. The result was a 25% increase in the conversion rate in 2018.
Below are pages from a detailed guideline intended to align the brand across several international websites. Doubling as a web template, the guide is designed for responsiveness and scalability.
Updates designed for better mobile compatibility.